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More about Joel

I write hard-working copy that helps your followers stop the scroll, focus on your product, and engage with clear, easy action steps.  



that's my sweet spot!

As a certified conversion copywriter

I'm here to help you do that.

In today's just-keep-scrolling world your copy has lot of work to do. It needs to grab your viewer's attention, communicate value, provide important information, convince them that you are safe and trustworthy, AND encourage them to buy now!

... deep breath ...

Hi, I'm Joel

"Joel has all the things I look for in a copywriter - he understands the big picture AND is detail-oriented, he asks strategic questions so he can deliver exactly what I want AND gets it done without hand-holding, he is a clear communicator throughout the project AND always meets deadlines. He is one of my top go-to copywriters, and I'm always so grateful when he's available because he truly cares, and never does things halfway. Do yourself a favor, do your clients a favor, and hire him. Take something off your plate and call it DONE!"

"Two words: Sanity saver!!!"

~ Elise Hurd, Conversion Copywriter and Marketing Strategist 

These simple hand motions help students practice active listening and pay attention to what their teacher is saying. 

As a copywriter (and former teacher) that’s what my writing will do for your business: 

Let's grab your clients’ attention, focus them on the value of your offer, and give them the nudge they need to take action!

Did your elementary teacher ever use one of these friendly animal reminders to help your class transition or get back on task (maybe they called it "Quiet Coyote")?  

Did your elementary teacher ever use one of these friendly animal reminders to help your class transition or get back on task (maybe they called it "Quiet Coyote")? 

These simple hand motions help students practice active listening and pay attention to what their teacher is saying. 

As a conversion copywriter (and former teacher) that’s what my writing will do for your clients.

So, let's grab your clients’ attention, focus them on the value of your offer, and give them the nudge they need to take action!

What is "Focus Fox"?

Why "Focus Fox"?

Ready for your business to have strong, engaging messaging so you connect with even more of your ideal clients?  

Let’s make it happen. Schedule a complimentary 20 min. consultation with me and we’ll talk about your goals, and the next steps that are right for you. 

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