There are so many of your potential clients out there that just need clear, honest, and compelling communication to call them off the sidelines and into taking action.

My done-for-you copywriting combines research into your clients' story, knowledge of your amazing offer, and a thorough understanding of the customer journey that people must go through in order to move from observers to participants.  

Let's tell the story of what you have to offer so that all barriers are cleared out of the way for your clients and they can take action.

And this is exactly where I'll bring conversion copywriting to work for you.

...and gives the clear action step they need.

Your role in your client's story is as the coach, the mentor, the wizard, the guide; and I believe they found your product or services because they need what you provide. 

So I lean in with my pen raised and ready to learn your story and your client's story.   Conversion copywriting is the process of making the connection clear between your offer and their journey...


That's why I love copywriting

People connect with stories better than almost anything else!

In college I pursued a degree in Anthropology, and while studying people and cultures I discovered that I love learning about what makes people and society tick. 

Whether it was working at a magazine company in the marketing department, serving in the Peace Corps, or directing community service and volunteer engagement ministries… want to know something I found to be true every time?    

Stories are powerful!

When I wasn't doing all-the-responsible-things, 9 times out of 10 you’d find me reading any book I could get my hands on.  Both my parents loved good stories and my dad is an author so from early on I learned to appreciate a good story.  

Fun fact? I’m also the oldest of 9 kids (cue the "you could be a whole baseball team!" jokes) so family is important to me. And yes, I am that classic, firstborn child. 

...and I create online campaigns and communication for businesses and organizations so that you can cut through the marketing noise, engage your target audience, attract new clients, and increase sales.


Hi, I'm Joel Duncan

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