Your role in your client's story is as the coach, the mentor, the wizard, the guide; and I believe they found your product or services because they need what you provide.
So I lean in with my pen raised and ready to learn your story and your client's story. Conversion copywriting is the process of making the connection clear between your offer and their journey...
People connect with stories better than almost anything else!
In college I pursued a degree in Anthropology, and while studying people and cultures I discovered that I love learning about what makes people and society tick.
Whether it was working at a magazine company in the marketing department, serving in the Peace Corps, or directing community service and volunteer engagement ministries… want to know something I found to be true every time?
Stories are powerful!
When I wasn't doing all-the-responsible-things, 9 times out of 10 you’d find me reading any book I could get my hands on. Both my parents loved good stories and my dad is an author so from early on I learned to appreciate a good story.
Fun fact? I’m also the oldest of 9 kids (cue the "you could be a whole baseball team!" jokes) so family is important to me. And yes, I am that classic, firstborn child.
...and I create online campaigns and communication for businesses and organizations so that you can cut through the marketing noise, engage your target audience, attract new clients, and increase sales.